Adil Al-Serri

About the Candidate

ADIL SERRI

Senior Business Analysis & Digital Transformation Professional

Contact No.: +16479882333 || Email: AdilSerri@Gmail.com

Address: 1187 Milland Drive, Oakvill ON L6H 3X1, Canada

“A meticulous business analyst with expertise in translating functional analysis into solutions catering to business requirements.”

KEY SKILLS

Strategic Planning

Business Analysis

Requirement Gathering

Decision-making Support

As-is and To-be Analysis

UAT/ Functional Testing

Fraud & Security Management

Risk Management

Incident Response

Stakeholder Engagement

Team Leadership

PROFILE SUMMARY

·          Versatile Professional with over 23 years of exposure in gathering business requirements and presenting solutions allows for an informed decision on how to proceed.

·          Leveraged prowess in analyzing business processes to design solutions; preparing requirements & solutions; conducting gap analysis, and data & cost-benefit analysis.

·          Hands-on business analysis experience in understanding business requirements, defining the project scope, eliciting & analyzing the requirement, documenting the requirement, communicating the final requirement to stakeholders, and process modelling.

·          A trusted resource by the management for strategy development, decision-making, KPIs development, and market intelligence.

·          An enterprising leader with abilities in leading cross-functional teams across all hierarchical levels in the organization & motivating them toward achieving excellence.
EMPLOYMENT OUTLINE

Dec 2010 – April 2024: LinkYou Inc. – Toronto, Canada

Senior Consultant

Key Clients:

·       Transport Canada (Federal Government)

·       Canadian Food Inspection Agency (Federal Government)

·       Indigenous Services Canada (Federal Government)

·       Bell Media

·       Bell Canada

·       Time Warner (Warner Brothers)

·       Shaw Communication

·       TELUS Communication

·       Ivy Exec – Intelligence at work

·       Grammarly – Digital writing assistance tool

·       InterNations – Connecting Global Minds

·       Several Immigration Consultants

·       Recruiter.com – Professional recruiting has never been easier.

·       Study Group – Partners with universities across the globe

·       SabaUnion – Money Transfer Company

Key Deliverables:

·       Automated manual processes and specified redesign candidates for business processes, contributing to enhanced operational efficiency and effectiveness.

·       Utilized systems diagrams, use case modeling techniques, and project management software to streamline workflows, enhance communication, and ensure project success.

·       Encouraged the establishment of high-level business requirements to make sure the Enterprise Project Management Framework is followed. (Experience with Cloud Systems)

·       Assisted stakeholders in modernizing business procedures and how they interface with the technology infrastructure.

·       Led lifecycle marketing strategies employing user segmentation, advanced analytics, and behavioural psychology to engage people and turn them into ambassadors. Assisted in resolving issues, executed decisions, and completed projects.

·       Partnered with B2C/B2B user experiences and engagement strategies.

·       Conducted analytics to design scalable, impactful lifecycle programs with channel, brand, and growth professionals.

·       Worked on the Project Management software and created project timelines and milestones to fulfill deadlines.

·       Led regression testing, risk management, and problem identification.

·       Collaborated with brand, product, CRM, and design teams to create and launch engagement programs that optimise user behaviours across customer journeys and automation flows. Coordinated quality-assured beta and production releases.

Key Achievements:

·       Planned and monitored the new system’s software development life cycle (SDLC), leading to successful business results.

·       Exceeded the scope of work and the expectations of the clientele, which boosted their level of satisfaction.

·       Successfully led end-to-end cloud migration projects, ensuring seamless transitions and minimizing business disruptions.

·       Steered many high-value projects from inception to completion within strict deadline parameters.

·       Decreased firm losses by raising consciousness about shortages and losses and adopting dynamic processes.

·       Applied cloud-based data storage and analytics solutions to deliver actionable insights, enhancing decision-making processes.

Enhanced productivity in iOS and Android app prototyping, ideation, success metric definition, and quality assurance testing.

Key Client Engagements

June 2023 – April 2024: Transport Canada (Canadian Federal Government) – Toronto, Canada

Senior Business Analyst Consultant (Contract with CORADIX)

Key Deliverables:

Support the Right Touch Air Travel Project which is modernizing the air travel journey through the automatization of the passenger-identity verification and applications to anticipate and manage passenger flow. This process involves piloting credential verification technologies to establish common standards so that authenticated credentials can then be re-used to access key steps at Canadian airports. The initiative will result in a more integrated and seamless travel experience for air travelers. The Department will also work with the industry to ensure that they are able to adopt and use other emerging technologies that will improve the passenger experience.

·       Establish operational goals by researching business processes, acquiring data, and assessing output specifications and formats.

·       Conduct business assessments on needs to pinpoint information, processes, and decision-making flows.

·       Assess current practices and methodologies, and identify and record components including database content, structure, and application subsystems.

·       Specify and record how manual to automated activities inside application subsystems, with external systems, and between new and existing systems are to be implemented.

·       Specify possible redesign candidates for business processes, develop solutions in a prototype form, detail trade-offs, and recommend a course of action.

·       Recognise the changes to the automated procedures.

·       Together with the customer, establish acceptance standards.

·       To assist product development, identify business processes, and transform them into epics, features, user stories, and technical specifications working with our business stakeholders and technical teams.

·       Encourage the establishment of high-level business requirements to make sure the Enterprise Project Management Framework is followed.

·       Assisting stakeholders in modernising business procedures and how they interface with the technology infrastructure.

Apr 2023 – July 2023: Canadian Food Inspection Agency (Canadian Federal Government) – Toronto, Canada

Business Analyst Consultant (Contract with S.i. Systems)

Key Deliverables:

·       Establish operational goals by researching business processes, acquiring data, and assessing output specifications and formats.

·       Conduct business assessments on needs to pinpoint information, processes, and decision-making flows.

·       Assess current practices and methodologies, and identify and record components including database content, structure, and application subsystems.

·       Specify and record how manual to automated activities inside application subsystems, with external systems, and between new and existing systems are to be implemented.

·       Specify possible redesign candidates for business processes, develop solutions in a prototype form, detail trade-offs, and recommend a course of action.

·       Recognise the changes to the automated procedures.

·       Together with the customer, establish acceptance standards.

·       To assist product development, identify business processes, and transform them into epics, features, user stories, and technical specifications working with our business stakeholders and technical teams.

·       Encourage the establishment of high-level business requirements to make sure the Enterprise Project Management Framework is followed.

·       Assisting stakeholders in modernising business procedures and how they interface with the technology infrastructure.

Nov 2022 – May 2023: Indigenous Services Canada (Canadian Federal Government) – Services aux Autochtones Canada – Toronto, Canada

Business Analyst Consultant (Contract with CORADIX)

Key Deliverables:

·       Played a stellar role in leading the business process and workflow mapping/analysis using data capture and modelling technologies, methods, and tools. Evaluated the business, user, and technical requirements for solutions.

·       Reviewed and drove the change requirement submitted by the teams.

·       Identified and addressed operational, financial, and technological risks within the business.

·       Maintained, tested, and improved business and systems operations.

·       Held responsible for reviewing the business processes, researching requirements and their implications, uncovering areas for improvement, and developing and implementing the solutions

·       Worked on business consulting frameworks and methodologies to address and resolve the business problems

·       Documented and detailed the functional requirements to the last detail that, enabled the solution to build a team to understand and translate the requirements into effective solutions.

·       Identified, created, and facilitated the process design changes by conducting business and systems process analysis and design at a complex level, focusing on quality improvement and data management while ensuring data is reliable and valid.

·       Entrusted with the overall accountability of eliciting and reviewing the business requirements for Options Analysis, Application Modernization, and project transformation projects with the department representatives.

·       Assessed business data, procedures, use cases, and decision flows.

·       Reviewed processes, documented database content, structure, and application subsystems, and developed a data dictionary.

·       Completed the options analysis documents, new project business requirements, and new national system business needs, including BOP, project charter, business case, project plan, communication plan, training plan, and escalation routine.

·       Reviewed database content, structure, application subsystems, and business process interfaces within business domains.

·       Provided a weekly electronic progress report to the Project Authority detailing achievements, obstacles, and future milestones.

·       Collaboratively worked with stakeholder groups across the organization to ensure business and technology alignment.

Jan 2022 – Apr 2022: Bell Canada – Toronto, Canada

Senior Business Analyst – Project Delivery, IT (Bell Media) (Contract with Eagle Professional Resources)

Key Deliverables:

·       Gathered, documented, and analysed systems and process requirements for creating and implementing strategic audience Management – Digital Intelligence for Media Sales with teams, including project managers, technical advisors, and support groups.

·       Mastered systems and business processes to boost efficiency and change.

·       Translated business needs into system requirements and conceptual design for detailed analyses and solution recommendations.

·       Planned and steered Agile development and project planning with JIRA and Confluence.

·       Addressed and resolved business-IT requirements conflicts.

·       Created, ran, and documented test plans and cases.

·       Conducted and handled the JIRA filters, reporting, dashboards, workflows, fields, and administration.

·       Enforced project security, audit, policy, and process compliance.

Jun 2021 – Sept 2021: Bell Canada, Toronto, Canada

Senior Business Analyst (Bell Affiliate Solution Stack (BASS) Platform) (Contract with LinkYou Inc.)

Key Deliverables:

·       Held responsible for undertaking data conversion and system upgrades. Worked with numerous IT partners on functional capabilities, technical connectivity, and security as part of the core project team.

·       Reviewed and documented the business requirements, functional specifications, and deliverables for an enterprise-wide consolidation of three legacy systems with multiple teams

·       Effectively interfaced with technical specialists, business SMEs, and project leadership.

·       Translated business user ideas into detailed business requirements and design documents

Jun – Sept 2013: Time Warner Telecom (Denver, CO, USA)

Senior Business Consultant (Contract with LinkYou Inc.)

Key Deliverables:

·       Integrated five projects and five teams into one, including Project Manager, Business Analyst, and Fraud Expert

·       Performed UAT on the current system and analysed its functionality to fix the custom fraud management system.

·       Played a significant role in carrying out the business requirement collecting and analysis, audit policies for connectivity, global refresh, and reconciliation, and established and documented internal and external user interfaces.

·       Coordinated with internal stakeholders to analyse, document, communicate, and validate business and system needs.

·       Assessed customer data management strengths and weaknesses and documented “as is” and “to be” methods.

·       Worked on the Agile/Scrum methodology to report, record, and solve security vulnerabilities.

PRIOR WORK HISTORY

2012: Shaw Communications, Inc. – Calgary as Senior Fraud & Security Business Analyst – (Contract with LinkYou Inc.)

Installed a new fraud vendor system using an Acceptance Test Plan.

2010 – 2012: Telus Communication – Toronto as Fraud & Security Business Analyst – (Contract with LinkYou Inc.)

Sept 2009 – Dec 2010: Rogers Communication (Toronto)

Account Receivables Credit Operation Consultant (High Balance) / Credit Operation Management Office (Best in Class Contract) / Acting Dialer Analyst (Best in Class Contract)

·         Handpicked as one of the top 3 collectors in 2009 and as the top collector in August 2010, and awarded for achieving 100% quality in handling customers in July 2010.

EDUCATION CREDENTIALS

·         Cybersecurity Boot Camp, from University of Toronto (Toronto, ON) – May 2023

o    Networking: Packet Analysis, Wireshark

o    Systems: Windows and Linux Administration Techniques, Windows and Linux Hardening

o    Cybersecurity: Secure Network Design and Architecture, Risk Management, Cryptography, Vulnerability Assessment, Identity and Access Management, Cloud Security

o    Ethical Hacking and Penetration: Kali Linux, Metasploit, Hashcat, Burp Suite, Web Vulnerabilities and Security

o    Cybersecurity Careers: Digital Forensics Methods, Penetration Testing, Vulnerability Assessment

o    Windows Administration and Hardening: Windows & CMD, PowerShell Scripting & Windows Active Directory Domain Services

o    Networking Fundamentals: Ports, Protocols, and the OSI Model, Following Data Through Layers 2, 3, and 4, IPs and Routing, Email Networks and Security, Networking Capture the Flag

o    Cryptography: Asymmetric Encryption and Hashing, Applied Cryptography, and Cryptographic Attacks

o    Web Development: HTTP with Sessions and Cookies, Microservices, and Web Application Architecture

o    Network Security: Firewalls and Network Security, Intrusion Detection, Snort, and Network Security Monitoring, Enterprise Security Management (ESM)

·         Bachelor of Commerce in Entrepreneurial Management from Royal Roads University (Victoria, BC) in Jun 2018.

·         Certificate in Business Analysis from the University of Toronto (Toronto, ON) in 2013.

Professional Affiliations:

·         IIR Conference, Billing & Revenue Assurance Strategies for Middle Eastern, Gulf & North African Operators, Dubai, UAE, Nov 2006.

Speaker: Identifying & Implementing Strategies to Minimize Escalation of Prepaid Fraud.

·         IIR Conference, Fraud & Risk, London, March 2007.

Speaker: Examining How to Optimize Your Fraud Detection & Monitoring Strategies.

Technical Proficiency:

·         Microsoft Office Suite: Excel, Access, Word, PowerPoint, Visio, Planner, and Teams

·         Cloud Services: Azure

·         Databases: SQL

·         Project Management & Collaboration Tools: Confluence, JIRA, and Trello

·         Security Tools: Okta, Oauth, Windows and Linux Administration Techniques, Windows and Linux Hardening, Wireshark, Kali Linux, Metasploit, Nessus, Hashcat, and Burp Suite

·         Data Analysis & Business Intelligence Tools: SAS, Cognos, Golden, Citadel, Nikira, Lexis Nexis, Avalon, SEMS, Citrix, Smart Desktop, ICM, Amdocs, Vision 21, SGI, Business Object, Flagship, Protek, Criss Express, Ranger, In charge, and Neustar

PERSONAL DOSSIER

Date of Birth: 6th Aug 1981 | Nationality: Canadian | Languages Known: English, Arabic, and Hindi

Passport No: AH619365 valid till 18 Apr 2028