Binoy Raphael

About the Candidate

Binoy Raphael
E-Mail: binoysnk@gmail.com
Contact: +966 556966452
E-COMMERCE | MARKETING & DIGITAL MARKETING | CREATIVE | CMS
Extensive expertise in e-commerce, marketing strategy, digital marketing, social media management,
omni channel, content creation, SEO and design.

PROFILE SNAPSHOT

• An Innovative, technical and creative professional with over 16 years of experience in:
~ Web & App devt (E Com)
~ E commerce Management
~ Content Management (CMS)
~ Marketing & Digital Mktg
~ Social Media & Ads
~ SEO & Analystics
~ Graphic & Motion Graphics
~ Art Direction
~ Digital Planner

• E-Commerce Expertise: E-Commerce Manager with skills in designing and developing e-commerce stores, including
advanced integrations for payments, logistics, ERP, and CRM. I am also experienced in creating mobile apps.
• Content Development: Proficient in creating and optimizing product titles, descriptions, unique listings, metafields,
SEO, keywords, and rankings.
• Client Management: Excellent at understanding client needs, finalizing design specifications, and setting clear
expectations.
• Campaign Management: Experienced in planning and executing marketing campaigns within budget. Skilled in
tracking, analyzing, and reporting campaign performance and event outcomes.
• Creative Execution: Capable of transforming ideas into impactful advertisements, graphics, motion videos,
presentations, corporate branding, and other visual content for various platforms.
• Leadership & Team Management: Effective organizer, motivator, and team player with a solid ability to lead teams
and drive success.

NOTABLE ACHIEVEMENTS & ACCOMPLISHMENTS ACROSS THE CAREER

Pharma Group Project: Successfully launched avenzur.com in a remarkably short timeframe, demonstrating exceptional efficiency and project management skills.
Al Arabia Project : Managed comprehensive content and store development, including website and mobile app development. Successfully completed and launched sindebaad.com within six months, showcasing expertise in e commerce , branding and marketing.
E-Commerce Solutions: Developed and launched e-commerce stores and mobile apps for koolen.com.sa and shaha.com.sa, enhancing online presence and functionality.
Video Production: Produced over 100 videos, including product promos, explainer videos, corporate videos, and intro videos, underscoring a strong capability in visual storytelling and multimedia content creation.
Awards & Recognition: Received the “Excellence Award” from Sitara Entertainment in 2014, highlighting exceptional performance and contribution to the industry.
Concept & Design : Developed a concept and design for Smart Health Concept, showcasing innovative thinking and strategic planning in health-related projects. Also Delivered a comprehensive visual concept for a 21-acre
Smart City Township project within four months, demonstrating the ability to manage large-scale and complex design projects efficiently.
Brand Identity Creation: Successfully created brand identities for several companies including Koolen, Lambart, Shaha, Plumero, John Pablo Egnee, Sindebaad and Avenzur reflecting a solid grasp of brand development and design.

ORGANISATIONAL EXPERIENCE

Since Jan ’2023: Pharma Group (Al Biruni), Riyadh, KSA as E Commerce Manager (Present)
Role:
• Manage all online activity ralated to traffic acquisition, sales, conversion and a/b testing and reporting.
• Develop and implement e commerce strategy in order to improve website performance.
• Coordinate with developers to improve website speed.
• Work wth the marketing team or manage digital marketers in order to improve quality and traffic acquisition.
• Re-Platforming website to new CMS, making website mobile capable.
• Research the market in order to discover new trends and technologies to improve website performance.
• Analyse various data in order to deliver data- driven strategies in order to deliver top performance and achieve
KPI’s.
• Directly manage digital marketing channels across SEO, Google Merchadizing,email marketing,Push notifications
and social media.
• Digital Marketing for Responsive Search Ads (RSAs), Dynamic Search Ads, Display Ads, App Promotion Ads, Video
Ads, Shopping Ads, and Local Search Ads.
• Develop a content calendar and oversee website uploads and landing pages development.
• Managing and executing promotional campaigns.
• Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or
comments.
• Coordinate with suppliers and the operation team.
• Report on performance.
Aug ’2021: Al Arabia, Riyadh, CMS Manager
Role:
• Brand Development and Built the e commerce store- sindebaad.com by Al Arabia.
• Application development and website development.
• Content management (cms) for Beauty, Fashion, Perfume, Personal care, and appliances, including metafields
data & premium listing for sindebaad.com.
• Regular updates of developing web and mobile applications.
• Preparing concepts and artwork for website and application.
• Handling all marketing events and budgets, including Digital Media, Social Media, email marketing, push
notifications, SMS and outdoor campaigns.
• Digital Marketing for Responsive Search Ads (RSAs), Dynamic Search Ads, Display Ads, App Promotion Ads, Video
Ads, Shopping Ads, and Local Search Ads.
• Goole Merchandizing with sindebaad product/shopping catalogue. Also, catalogue handles with various platforms
(Facebook, Instagram, Tiktok, Snapchat).
• Preparing keywords and improving performance on Google Search Engine (SEO) Ranking , helping you measure
the site’s Search traffic and performance, fix issues.
• Handing IOS Developer account, Google Play Console, Firebase, Google & Shopify Analytics, Semrush , Appsflyer.
• Business Strategy planning and execution with Competitive Market Analysis.
• Promotions, Bogo and Product Bundles, Cross Sell, Merchadizing etc.
• Store designed with collections, tags, automation, product type, smart search, multiple languages etc
• Successfully integrated with payment gateways (Tabby,Tamara,Myfatura,checkout.com), fulfilments, Logistics,
ERP (Dynamics), CRM, Warehouses, Search Results, SMS& email automation, wishlists, Wallets, Customer
accounts, Social Login, OTP Logins etc.
• Team Building and Team Lead.
Dec ’2016: Al Muhaidib Group, Riyadh, KSA as Marketing / Creative Head
Role:
• Development in progress with new Project- Egnee e -commerce Store.
• Content management (cms) and meta field data creation for Egnee.
• Regular development updates and operations for Koolen and Shaha e-commerce store.
• Preparing concepts and artwork, creating graphic design solutions from concept through to completion.
• Supply chain operations include design, packaging, manual, artwork, and coordination with clients and factories.
• Contributing to designing & creating marketing & e-marketing materials on a range of projects.
• Making sure that there is consistency in a client’s corporate and promotional brands.
• Developing visual concepts and videos for marketing, Digital and social media activities.
• Presenting finalised ideas & concepts to clients, colleagues and senior managers.
• Shouldered the responsibilities of:
o Creating original artwork for short and long-term projects.
o Designing advertisements, brochures, handouts, flyers and offline & online graphics.
o Working with a range of media, including Photography, Art Direction,to create the final artwork.
o Updating the team with new software, post-production techniques and industry trends.
o Producing graphic content for site re-skins, page layouts, email designs, site graphics & static & banners.
o Creating Product Videos, including 3D, 2D, and Motion Graphics for Social Media and Other Platforms.
o Web & Mob App Development for new projects (e-commerce and installation service).
o Managing In-house Marketing team, related to all creative, promotions and advertisements including Google
YouTube and Social Media ads, SEO and Point of Sale (POS).
Aug’2010 – Nov 2016: Sitara Entertainment , Mumbai as Creative Head (Design / Events)
Role:
• Create concepts that identify a product or convey a message.
• Developed and created both digital and print designs for a wide range of print and online campaigns, publications and
advertising and events.
• Contributing to designing & creating marketing & e-marketing materials on a range of projects.
• Developing visual concepts, 3D Walk Through, animations, after effects and editing software .
• Presenting finalised ideas & concepts to clients, colleagues and senior managers.
• Shouldered the responsibilities of:
o Designing advertisements, brochures, handouts, flyers and online graphics.
o Working with a range of media, including photography, Art Direction to create the final artwork.
o Updating the team with new software, post-production techniques and industry trends.
o Producing graphic content for site re-skins, page layouts, email designs, site graphics & static & banners.
Feb’2008 – Aug’2010: Benetas, Melbourne, Australia as PAC (Team Member)
Role:
• Pivotal in developing design deliverables that elevated, differentiated and functioned on-brand and on-strategy.
• Prepared computer graphics and page-layout software, graphic elements and photography.
• Designing advertisements, brochures, handouts, flyers and online graphics.
Jan’2005 – Jan 2008 : Freelancer Assignments,Cochin,Kerala (Design / Events)
Role:
• Preparing concepts and artwork for website and application.
• Create concepts that identify a product or convey a message.
• Working with a range of media and marketing campaigns.

PROJECTS

• Pharma Group Project –Health & Wellness store in KSA, avenzur.com (CMS,Marketing,Operation,Category Mgmt).
• Al Arabia Project – sindebaad.com,Fashion & Beauty Store in KSA. Developed website & application and Content Mgmt.
• Al Muhaidib Projects :
o Koolen: Complete range of appliance brands in KSA (Branding, packaging, marketing, e-commerce store).
o Lambert: Complete Range of Kitchen Products. (Developed Branding, Packaging, Markeing).
o Egnee: E Commerce Store store development and Branding.
o Shaha: Premium Flask (Branding, Packaging, Marketing, E-commerce Store.)
o John Pablo: Luggage (Branading, Marketing).
• Meadows Advt. Campaign | Township Advt. Campaign | Zytex Printing Solutions | 3d Walk Through, Arogya Dham,
Murbad | SN Corp Ltd | Sitara Entertainment Events.

CERTIFICATIONS

• Master Digital Marketing Certification from LinkedIn 2021.
• Adobe Certified Associate from Adobe 2020.
• Certification in Social Media Marketing Fundamentals by LinkedIn 2020.
• SEO Marketing Tools from LinkedIn Certified 2020.
• Certification in Photography from Udemy-2016.
• Certification in Social Media Marketing from Educba- 2015.
• SEO (Search Engine Optimization) Certified from Educba – 2015.
• Certification in Google Analytics from Alison -2015.
• UFE, Victoria nationally recognized training, Melbourne, Australia in 2010.
• Certification in F.A from nationally recognized training, Melbourne, Australia in 2009.
• F.S Certification from nationally recognized training, Melbourne, Australia in 2009.
• Course in Construction from Work safe, Australia in 2009.
• Certification in Animation & Graphics, CAT, Kerala in 2004.

ACADEMIC DETAILS

• Bachelor’s degree in arts from M.G. University, Kerala in 2000.
• Executive MBA from Venkateshwara Open University 2015-2017.
• Degree in Software Engineering (HDSC) Aptech, Cochin in 2002.

TECHNICAL SKILLS

Design &Layout : Adobe Photoshop, Indesign,Acrobat DC,Dimension,Corel Draw.
Illustration : Adobe Illstrator.
Video & Motion : Adobe Premier Pro,After Effects, Rush,Media Encoder.
Sound : Adobe Audtion.
3d : 3ds Max,Cinema 4D,Lumion.
Animation : Vyond,Poltagon.
Packaging : Origami.
Social Media : Adobe Spark, Hootsuite ,Canva,FB,Instagram,Snapchat,Tiktok,X Platform,LinkedIn.
Photography : Lightroom,360 Degree Shot,Camera Raw, Product Photo Shoot.
Presentaton : Prezi,Powerpoint, Google Slides.
Web : WordPress, Elementor,Wix, Serif Web Plus.
UI&UX Mob App Dev : Adobe XD,Figma,Appy Pie,Shopney,Vajro,Jcurve.
Digital Marketing : Google Ads,Meta Ads,Snapchat,Tiktok & X Ads,E Mail, WhatsApp and SMS Marketing.
Analytics &Console : Google Play console, Farebase,Google Analytics,IOS Dev and SEO Optimizer, Appsflyer.
E Commerce : Shopify, Shopify Plus, Wix,Woo Commerce,Zoho,Salla.
SEO : Semrush,Google SEO,Avada.
Integrations : Payment Gateways,Logistics and Tracking ,Social Login, Form Builder,ERP,CRM.
E commerce Skills : Bulk Edit,Auto Tags,Cross Sell,Page Buidlers,Smart Search,Sales Boost,POS,CMS.
Merchandizing : Online Merchandizing, Google Merchadizing Catalogue,FB & Inst,Snapchat Catalogue.
Others : Windows,Microsoft Office,Adobe Creative Cloud.
Soft Skills : Visual Basic,Oracle, bootstrap,HTML,CSS.

PERSONAL DETAILS

Languages Known : English, Hindi and Malayalam.
Address : Rawdah, Riyadh, KSA.
Nationality : Indian.

LinkedIn Profile: linkedin.com/in/b-raphel-4267aa120