Eric Joram Ndirangu

About the Candidate

Professional Summary
Results-driven Area Sales Manager with a proven track record of exceeding sales targets and expanding market presence in Riyadh. Leveraging 17 years of experience in leading sales teams, I excel in driving revenue growth through strategic planning, client relationship management, and team motivation. Proficient in analyzing market trends and implementing innovative sales strategies to capitalize on emerging opportunities. Committed to delivering exceptional customer service and fostering long-term business partnerships. Ready to drive sustainable growth and surpass organizational objectives.

Skills

MS Office Proficiency (MS Word, MS Access, MS Excel, MS Power point)

Internet and E-mail)

Web Design: MS- FrontPage

Relationship Building

Schedule Coordination

Sales Tracking

Sales team supervision

Partnership Development

Contract Negotiations

Territory Management

KPI Tracking

Work History
Feb 2016 – Current Area Sales Manager
Almarai Company , Riyadh
Achievements
• Achieved 10% revenue growth, reaching 4.25 million SAR annually through strategic sales initiatives and market penetration.
• Successfully managed distribution of 5.5 million liters of fresh products and 1000 tons of foods yearly, ensuring efficient supply chain operations.
• Effectively managed a credit portfolio of 0.9 million SAR, minimizing risks and maintaining healthy financial operations.
• Managed trade credits worth 0.15 million SAR, optimizing cash flow and fostering supplier relationships.
• Streamlined 7-10 sales routes, enhancing efficiency and coverage for increased sales opportunities.
• Led and developed a team of 15-20 subordinates, achieving sales targets and fostering a culture of excellence.
• Managed relationships with 300-450 customers, ensuring satisfaction and loyalty through personalized service and effective communication.
Jan 2011 – Jan 2016 Senior Sales Supervisor
Almarai Company, Riyadh
Achievements
• Orchestrated efficient handling of 20 million liters of fresh products and 3600 tons of foods annually, ensuring consistent supply chain management.
• Achieved SR 150 million in annual sales revenue, implementing effective sales strategies and fostering customer relationships.
• Managed a credit portfolio of SR 3 million, optimizing financial operations and minimizing credit risks.
• Successfully handled SR 0.50 million in temporary credits, ensuring operational liquidity and efficiency.
• Managed 4 sales areas and serviced approximately 1200 customers, enhancing market penetration and customer satisfaction.
• Led a team of 6 direct subordinates, fostering teamwork and achieving operational excellence.
• Supervised 1 to 2 depot operations, ensuring streamlined inventory management and timely distribution.
• Managed 24 to 36 salesmen and sales assistants, driving sales performance and customer engagement strategies.
Apr 2008 – Aug 2010 Sales Supervisor
Almarai Company, Riyadh
Achievements
• Boosted sales by implementing effective training programs for new and existing employees.
• Coordinated promotional events to showcase product offerings effectively, attracting new customers to the brand.
• Developed strong relationships with key clients, resulting in repeat business and increased revenue.
• Assisted in forecasting sales trends, allowing for proactive strategy adjustments based on market conditions.
Jan 2007 – Mar 2008 Sales Man
Almarai Company, Riyadh
Achievements
• Exceeded sales targets by 20%, generating $500,000 in revenue within a year.
• Cultivated relationships with key clients, resulting in a 30% increase in repeat business.
• Implemented innovative sales strategies, leading to a 25% expansion of the customer base.

Education
Jan 2000 – May 2004 Bachelor of Commerce: Business Management
Catholic University of Eastern Africa – Nairobi
• Principles of Insurance
• Management accounting
• International Business Management
• Principles of Management
• Business Ethics
• Business Process Re-engineering
• Management of nonprofit making organization
• Marketing Management
• Strategic Management
• Company Law
• Financial Accounting

Recent Achievements

2021-23, Headed Project 3E – this is a project that focusses on the 3 core areas as follows:
Excellence in Service – Bakery, Dairy
Excellence in Visibility – Bakery, Dairy
Excellence in Customer Relations- Bakery, Dairy

Results – To improve Visibility, we have moved over 75 coolers to first in flow in the region and this has led to an increase in the market share. Project still on going and target to move over 200 coolers in the region to first in flow.
– Replaced old bakery stands and Trays in the shops.
– over 500 stands replaced and still going on.
– Increase our Bakery facing in the shops by enhancing a Planogram.
2020, Project Chill – I headed the project in Riyadh East region. This was a project to increase our space in the market and the objective was to gain more additional space in all customer channels.
Results –
o Project Chill Remote Unit we completed 409 units with 96% for the region.
o Project Chill additional fridge we have placed 184 fridges.
o 107 sweets shop opened to drive bakery volumes.
o 191 new retailer customers identified and started serving.
2019, Project member for POQ “Pre Order Quantity” led a successful roll out of the project and improved the sales process in Riyadh East Region.
2018, Project “Ramadan Adopt A store” – contributed to having an outstanding result in the month of Ramadan by enhancing the merchandising campaign in all key outlets.
2017, Area Restructuring – Headed the project to split the region into a sub region and managed to migrate 78 routes from Riyadh South to Riyadh East in one stretch.

Training

• Completed Almarai Management Development Program (MDP) by Cedar associates. Areas covered:
– Managing improvement through planning.
– Problem solving and decision making.
– Leading and building teams.
– Managing people’s performance.
– Communicating effectively.
• Attended EMTIAZ training courses and awarded certificate in coaching and counselling.
• Completed 6 months Almarai management development program (MDP) and attained certificate.

Languages

English (Spoken and Written)
Native or Bilingual

Arabic (Spoken)
Full Professional