mohamed kavaf

My expertise extends to identifying and prioritizing partnership opportunities based on market trends, business goals, and customer needs. I lead negotiations, collaborate with legal and finance teams, and ensure compliance with policies. Aligning partnership objectives with business strategies, I coordinate joint marketing activities and define KPIs to monitor and report on performance.

By creating a multicultural sales team including (Syrians, Turks, and Palestinians) and training them to navigate a vast market full of challenges, such as the Istanbul market, in addition to meticulously crafting a sales plan divided into 4 quarterly segments, with minor adjustments made to the plan at the end of each quarter after analyzing results and direct interaction with customers in the market, along with daily, weekly, and monthly sales reports, we were able to achieve growth and increase the company’s financial returns about 32% in the end of year.

The biggest challenge was attracting Turkish clients despite being an Arab company in a market as vast as the Turkish market. Local clients tended to favor dealing with Turkish advertising companies, along with the language barrier. However, we managed to surpass all obstacles and successfully secured our market share in a commercial and industrial city with a massive port like Mersin (40% of our clients were Turkish industrial and commercial companies).

Introducing this new type of advertising for the Syrian Arab Republic for the first time (outdoor big LED screens) was a significant achievement. The greatest accomplishment was securing annual contracts with major holding companies and international agencies, exceeding a total value of 50,000,000 Syrian pounds for just the first year in one city alone. This equates to 30% of the group’s total annual income.

Through comprehensive market research, I’ve crafted segmented sales plans that consistently surpass targets, even without relying on advertising campaigns. I take pride in our team’s achievements, including consecutive six-month periods of impressive sales increases ranging from 11% to 18%.

My efforts led to impressive results, including consecutive 17% and 30% increases in monthly sales revenue for Baladna Newspaper. This performance earned me the prestigious title of ‘Legendary Sales Rep’ twice within the Syrian Arab Republic. Additionally, I led the successful execution of advertising campaigns, contributing to a significant boost in subscriber numbers 17%.