Pierre

About the Candidate

PROFESSIONAL SUMMARY

Experienced executive with a strong background in operations, marketing, and project management. Skilled in strategic planning, budgeting, business development, and team leadership. Proficient in industry-standard tools such as ERP systems (e.g., SAP, Oracle), CRM platforms (e.g., Salesforce, HubSpot), and data analysis tools (e.g., PowerBI, Google Analytics). Well-versed in local market dynamics with a focus on driving growth through innovation and effective leadership.

WORK HISTORY

United Luxury Corporation – Trafalgar Group KSA

Country Manager

January 2024 – present

·     Develop and execute strategic plans to drive growth and market positioning

·     Conduct market analysis to identify expansion opportunities and optimize location strategies

·     Lead operations across supply chain, logistics, and production to enhance efficiency

·     Oversee budgeting, forecasting, and performance monitoring to ensure profitability

·     Build and lead multicultural teams, promoting collaboration and continuous improvement

·     Ensure regulatory compliance and adherence to company policies

·     Cultivate strong client and stakeholder relationships to drive engagement and retention

·     Direct sales and marketing initiatives to boost brand visibility and market share

·     Negotiate vendor contracts to secure cost-effective partnerships

·     Analyze sales data to refine strategies and improve performance

Global Gourmet Hospitality Services Co. (GHS) – ICM Group KSA

Executive Director

November 2021 – November 2023

·     Directed company resources to support strategic goals through recruitment, training, and retention

·     Developed and monitored business plans to drive cost-efficient performance

·     Advised the board on regulatory changes and industry trends for informed decision-making

·     Maintained key relationships with customers, government entities, and external stakeholders

·     Generated leads, ensured legal compliance, and managed rollout of company-wide programs

·     Oversaw annual budgets to maximize revenue and control costs

·     Created and executed integrated marketing and PR strategies to boost product awareness and brand equity

·     Maintained high standards in food and beverage quality, service delivery, and customer satisfaction

·     Led, coached, and developed employees to build a high-performance culture

·     Negotiated contracts to secure favorable terms and strengthen strategic partnerships

·     Oversaw preparation and approval of annual reports and financial accounts

·     Developed and implemented policies to ensure regulatory compliance and mitigate risk

MHAB Food Company – Shrimp Shack Chain KSA

Business Development & Marketing Director

November 2019 – November 2021

·     Led brand expansion from 4 to 11 locations across the Kingdom

·     Built and scaled the marketing department to align with strategic goals

·     Developed and implemented annual marketing plans and comprehensive strategies

·     Managed project launches for 7 new branches across key regions

·     Conducted market and competitive research to guide positioning and differentiation

·     Managed full-scale rebranding, including packaging, brand voice, and customer experience

·     Collaborated with sales leadership on pricing strategies to drive profitability and retention

·     Oversaw marketing budgets, ROI analysis, and growth-related forecasting

·     Led cross-functional teams for campaigns and product launches

·     Enhanced brand awareness and market position through targeted, omni-channel outreach

·     Aligned sales and marketing strategies to boost lead generation and conversion

·     Directed content strategy and social media to increase brand loyalty and audience growth

Key Achievements:

·     Sustained strong sales and brand resilience through proactive crisis management

·     Accelerated national expansion, increasing market share

·     Delivered an award-winning brand identity recognized for modern relevance and innovation

Landmark Hospitality Group, Foodmark Hospitality, Fitness First KSA

Head of Marketing & Business Development

February 2016 – October 2019

·     Oversaw marketing and business development across Foodmark, Fitness First, and Leisure divisions at the corporate level

·     Provided strategic leadership to support business growth and brand positioning

·     Set annual marketing strategies tailored to each brand and aligned with corporate goals

·     Developed and executed marketing plans to support long-term company vision

·     Collaborated with media agencies to deliver integrated digital and offline campaigns

·     Led national launches aligned with expansion goals, ensuring successful activations

·     Defined and managed budgets with a focus on ROI and performance tracking

·     Maintained optimal staffing levels to support continuity and operational excellence

·     Ensured adherence to brand guidelines across all marketing and communications

·     Conducted competitive analysis to refine positioning and maintain market edge

·     Partnered with department heads on cross-functional initiatives for enterprise synergy

·     Represented the company at key industry events to elevate market presence

Key Achievements:

·     Delivered the Best Country Launch in Nando’s global history, exceeding brand benchmarks

·     Achieved Nando’s Highest Daily Sales (111K SR) through strategic marketing and execution

SAFID Company Limited KSA

Business Development & Marketing Manager

January 2011 – February 2016

·     Maintained and evolved corporate image and brand positioning among target clients and stakeholders

·     Led development of strategic marketing plans addressing short-term goals and long-term growth

·     Designed and implemented business solutions to improve operational efficiency and market agility

·     Updated marketing materials and brand assets to reflect a modern, competitive identity

·     Created tailored tools and resources aligned with niche market needs and brand strategy

·     Enhanced client relationships through PR initiatives and marketing-driven engagement

·     Developed and executed regional expansion plans across GCC markets: Qatar, Kuwait, UAE, and KSA

·     Planned and led B2B events to drive partnerships, customer acquisition, and market entry

·     Supported sales functions through market research, product innovation, and targeted marketing

·     Oversaw website development and digital marketing to increase visibility and conversions

·     Identified and launched new business opportunities in line with strategic growth targets

Key Achievements:

·     Led successful GCC expansion, establishing three factories across multiple countries

·     Delivered a consistent brand identity that reinforced market position and enabled cross-border scalability

BEAMCO Nigeria Limited Nigeria

Business Development Manager

January 2009 – January 2011

·     Represented global manufacturers and suppliers serving major oil and petrochemical clients in Nigeria, including Mobil, Shell, Chevron, and NNPC

·     Established strategic objectives and developed operational plans for scalable, performance-driven growth

·     Sustained client relationships through targeted PR and marketing initiatives

·     Delivered tailored business solutions and led operational efficiency improvement projects

·     Conducted market analysis to optimize margins and uncover growth opportunities

·     Participated in key industry events and exhibitions to expand brand reach and build networks

·     Identified and cultivated new business opportunities across energy and industrial sectors

·     Oversaw administrative functions and supported cross-functional strategic execution

Key Achievement:

·     Recognized as one of the Best Business Partners in Africa for excellence in client service, strategic execution, and regional impact

Al Munajjem Group – Nutrition & DIET CENTER KSA

Marketing Manager

September 2004 – November 2008

·     Established strategic marketing objectives and led development of short- and long-term growth plans

·     Implemented targeted ATL and BTL campaigns aligned with campaign goals

·     Analyzed qualitative and quantitative data to guide decisions and monitor performance

·     Defined marketing mix strategies to expand brand reach and boost engagement

·     Maintained consistent brand identity and coordinated nationwide marketing execution

·     Managed relationships with agencies and vendors to ensure timely, high-quality output

·     Promoted customer-centric projects through trend analysis and innovation initiatives

·     Planned corporate events, exhibitions, seminars, and conferences to elevate brand visibility

·     Ensured compliance with HACCP standards in marketing operations

Key Achievements:

·     Created the award-winning EasyDiet program, recognized for innovation in nutrition marketing

·     Executed high-impact expansion for “The Shop,” launching 17 new branches

·     Rebuilt and modernized brand identity, driving renewed market relevance

·     Led successful Star Academy TV sponsorship campaign for three consecutive years

Tanmia Chicken Lebanon

Assistant Marketing Manager

August 2003 – September 2004

·     Delivered tactical marketing approaches to support short- and mid-term business objectives

·     Applied and refined corrective actions to align execution with strategic priorities

·     Established and led a trend-monitoring unit to track industry shifts and market demands

·     Oversaw brand image across ATL, BTL, and promotional channels

·     Supported event planning and key account coordination, including budgeting and scheduling

·     Maintained strong PR and client servicing to enhance sales and support executive negotiations

·     Spearheaded launch strategies for Chicken Corner, ensuring regional market success

·     Contributed to food safety and quality initiatives under HACCP certification

·     Managed website development and digital engagement strategy

Key Achievement:

·     Recognized for driving the successful launch of Chicken Corner and enhancing brand reputation through HACCP involvement

LANGUAGES

Arabic                                                     English

Native                                                     Advanced

French

Beginner