Rajaie Haddad

About the Candidate

E-commerce, digital marketing, and CRM professional with proven expertise in driving online growth through strategic cross-channel marketing initiatives and leadership. Proven track record of driving sales growth, managing high-impact digital campaigns, and leading cross-functional teams to enhance customer experience, expand market share, and increase revenue. Currently enrolled in the Executive MBA program at the Quantic School of Business and Technology to further enhance expertise and stay ahead of industry trends.

ACCOMPLISHMENTS
• Achieved 200% growth in ecommerce revenue and around 75% sales increase.
• Generated $917,000+ in hospitality ecommerce revenue for hotels exceeding the year’s target by 162%.
• Secured QAR30M in corporate and retail sales agreements.
• Led the implementation of Microsoft Dynamics 365 CRM, optimizing customer segmentation and marketing automation for 100K+ customer records.
• Directed omnichannel marketing strategies, enhancing brand engagement across retail, ecommerce, information technology, and hospitality sectors.

SKILLS
• ECommerce and Online Business
(Online Sales Management, Conversion Rate Optimization CRO, Customer Journey Mapping, UI/UX, Mobile Commerce, Revenue Models).
• Digital and Performance Marketing
(Data-Driven Growth Marketing, Content Strategy and Social Media Management, SEO & SEM Optimization, Omnichannel Marketing, Paid Media Campaigns, Influencers Marketing).
• Customer Relationship Management (CRM)
(Loyalty Programs Development, Omnichannel Customer Engagement, Retention, Customer Data Management).
• Technology & Project Management
(Digital Project Management, SaaS and ECommerce Solutions, AI tools in Marketing and Sales).
• Business Development and Strategy
(B2B and B2C Growth Strategies, Contracting, Partnerships and Vendor Negotiation