Saleh Bouafsoun

About the Candidate

Desert Technologies – Jeddah, KSA Business Development Associate May 22- Present

●Responsible for lead generation and evaluation of the energy sector investments across the Middle East and Africa, with a current focus on the power markets of North Africa and sub-Saharan Africa.
●Demonstrated expertise in conducting comprehensive market research and competitive analysis, ensuring consistent awareness of industry trends and rigorous due diligence.
●Identifying & researching potential new clients, developing, and maintaining the client relationships.
●Negotiating contract terms with clients, working closely with stakeholders.
● Actively contributed to acquiring three NEOM projects: implementing 15 off-grid EV charging solutions ($11MM), installing 45 AC/DC chargers ($6MM), and developing solar hybrid + battery storage ($27MM).
● Working on two active projects under negotiation: a 10MW PPA project in Tunisia ($7MM) and a solar off-grid container project (solar + batteries) ($1.5MM).
● Responsible for the social media of the company, working with a team to build campaigns for social media, creating content & to promoting blog posts: Twitter, Instagram, and LinkedIn. Scheduling and auditing social media posts daily.
● Collaborating with a team to develop organic campaigns aimed at boosting client website traffic.
● Designing and creating a brochure for the company. Identifying and executing improvements for processes, content, and lead generations.
● Developing a comprehensive business plan to assess the potential of the EV market in Saudi Arabia.

Beit Joukhdar (Irth Hospitality) – Jeddah, KSA Executive Assistant to GM/Entertainment Manager Oct 21- Feb 22
● Played a pivotal role at Beit Joukhadar, a UNESCO World Heritage Site, executing a high-profile project in collaboration with the Ministry of Culture.
● Reported directly to the General Manager, serving as a key liaison and advisor.
● Assisted in the procurement process for the hotel, overseeing evening operations and contributing to strategic planning for the launch.
● Coordinated effectively with suppliers and vendors to ensure the timely delivery of goods and services.
● Managed guest services, including organizing arrivals and departures, and coordinating exclusive tours of Balad for top VIP guests.
● Orchestrated all entertainment aspects, including the scheduling and management of performers, singers, and DJs for evening events.

Red Bull – Jeddah, KSA Key Account executive (Sales and Marketing specialist) intern Oct 20 – April 21

● Managed the Western region of the Kingdom of Saudi Arabia, overseeing on-premises point of sale (POS) for Red Bull across diverse venues including restaurants, lounges, coffee shops, bars, cinemas, and beach resorts.
●Played a key role in the international events of Dakar Rally 2020 & 2021, overseeing the deployment and operation of Red Bull materials and brand presence at the final stages of the event.
●Contributed significantly to the opening event of The Formula 1 STC Saudi Arabian Grand Prix “Red Bull SHOWRUN”, managing the full setup of Red Bull’s point of sale marketing materials (POSM). Coordinated with Red Bull athletes and ensured seamless communication with the team for smooth event execution.
●Appointed as Project Lead for the “Specialty Coffee” initiative, collaborating with leading specialty coffee shops to enhance brand visibility and market penetration.
●Leveraged negotiation and communication skills in leading client meetings, successfully promoting product sales and garnering buy-in from senior-level stakeholders.
●Entrusted as Project Lead for the collaboration with Hilton Hotels during events, responsible for setting up the bar area and positioning POSM materials effectively.

Red Bull – Jeddah, KSA Key Account executive (Sales and Marketing specialist) intern July 19 – Sept 19

●Managed the Western region of the Kingdom of Saudi Arabia, responsible for handling the on-premises POS of Red Bull incl. restaurants, lounges, coffee shops, bars, cinemas, beach resorts.
●Played a key role in closing a high-level deal, which was being the exclusive energy drink and sponsor of the MTV Jeddah Festival, one of the biggest Music festivals in the Middle East with over 40,000 people. This involved working closely with the Director on the deal, attending meetings, preparing the collateral, and participating in negotiations.
●Coordinated and ran events operations, product launches.
●Worked closely with clients in HORECA channel and supported them by developing key marketing strategies (producing leaflets, POSM materials etc) and gained experience in relationship management, organisation skills, financial management and planning.

United National Bank – London, UK Investment banking intern (Treasury) May – June 18

●Assisted in executing foreign exchange transactions, gaining practical exposure to the dynamics of currency markets.
●Supported the Treasury department in managing cash flows and liquidity, developing key skills in financial analysis and strategic planning.
●Acquired proficiency in effective communication and problem-solving, honing the ability to navigate complex scenarios and multitask across diverse projects while maintaining composure under pressure.
●Gained hands-on experience with the Bloomberg Terminal, learning to leverage its tools for market analysis, bond valuation, and tracking financial news.
●Involved in analysing bond markets, understanding the nuances of fixed-income securities, including corporate and government bonds.
●Participated in client meetings and presentations, gaining insights into client relationship management and the art of effective communication in the financial sector.
●Assisted in the preparation of financial models and reports, developing a foundational understanding of financial forecasting and risk assessment.

GODO Sostanza Italiana – London, UK Logistics & Marketing Assistant (Part-Time) Oct 17 – May 18

●Played a key role in marketing, administrative, and logistics operations for a high-end food delivery startup specializing in food technology. Contributed significantly to a 15% increase in sales through proactive engagement with potential corporate clients, including email outreach and cold calling.
●Mentored and managed a team of brand ambassadors, orchestrating the distribution of marketing materials and overseeing the coordination of promotional events and food tasting sessions.
●Conducted comprehensive market research, analysing demographic and economic data in various cities to evaluate opportunities for business expansion. Identified potential competitors and assessed market viability.
●Streamlined logistics processes to enhance delivery efficiency and customer satisfaction, directly impacting the company’s operational success.
●Developed and implemented strategic marketing campaigns, leveraging social media and digital platforms to increase brand visibility and customer engagement.
●Utilized data analytics tools to track marketing campaign performance and customer feedback, enabling informed decision-making and strategy adjustments.
●Actively participated in the creative process of menu development and promotional offers, aligning marketing efforts with evolving consumer trends and preferences.

Ferrari and Maserati group – Jeddah, Saudi Arabia Sales & Marketing intern May 14 – June 14

•Delivered exceptional customer service in a high-target, luxury car showroom at Ferrari and Maserati, adeptly catering to the needs of an elite and discerning clientele. Demonstrated in-depth knowledge of luxury car features and specifications, providing tailored advice and support to customers.
•Orchestrated marketing activities and events, significantly contributing to brand visibility and customer engagement. Notably led a successful event at King Abdullah Economic City, a hub for international and multicultural engagement. This role demanded swift decision-making, excellent organizational skills, and adaptability in a dynamic and fast-paced environment.
•Collaborated closely with the sales team to optimize showroom presentations and car displays, ensuring the highest standards of visual appeal and brand representation.
•Conducted market research to understand customer preferences and trends in the luxury car market, aiding in the development of targeted marketing strategies.
•Engaged in training sessions on the latest automotive technologies and industry best practices, gaining valuable insights into the luxury automotive sector.